Sunday, February 15, 2009

Critique


Thesis of this article is "More local television content draws viewers." It was clearly stated in this article. Methods used to investigate the topic include primary source-interview and supporting statistical data. Interviews were carried out with person of authority (i.e Suria's senior vice president and vice president of Central Network Programming). Thus, interviews were insightful and it was highly relevant to the topic of interest. Supporting evidence of the thesis was shown statistically in the increase in average ratings for two out of five local channels. It also briefly mentioned areas which may draw more attention from viewers.
However, I feel that the data provided is under-representation of the Singapore population as the writer only covered two groups of population namely Malays and Indians. Furthermore, the statistical data lacks substantiation and there was no citation of its source.
In my opinion, every paragraph lacks a deep and thoughtful analysis. The topic sentence in each paragraph is a regurgitation of the interview. There was no example to further substantiate the argument.

Those who might benefit from reading this article are local production companies for Malay and Indian productions. However, this article may not be sufficient to due to its limited analysis.